One Reason We Don’t Need Neuroscience
Yesterday Andrew Sullivan linked to a post by Jonah Lehrer on why neuroscience is important, which includes this paragraph:
The best answer, I think, is that learning about the brain can help constrain our theories. We haven’t decoded the cortex or solved human nature - we’re not even close - but we can begin to narrow the space of possible theories. We know, for instance, that the rational agent model of Homo Economicus isn’t particularly accurate, at least from the perspective of the brain, and that the deliberative prefrontal cortex is often out-shouted by emotional brain areas like the nucleus accumbens, insula, etc. This supports, of course, lots of observational studies that demonstrate that people rarely rely on explicit calculations of utility (or explicit calculations of anything, really) when making decisions. The anatomical details, in other words, can help settle the argument.
Lehrer’s complaint against the rational agent model is one I hear all the time, though usually in less scientific, more jocular terms. How ridiculous for economists to think humans are rational agents, the complaint goes, when all we have to do is look around to see that people, ourselves most definitely included, are not rational. Both complaints significantly misrepresent what the rational-agent model is all about, but interestingly, it’s the jocular complaint that is actually more correct than Lehrer’s scientific complaint.

