Kent Johnson
KJ: The phenomenon’s largely forgotten now, but in retrospect, 20-some years since its apogee, how would you regard Flarf?
Foster: Well, the Flarf reduction of post-avant lyrical abstraction to buffoonery, disgust, kitsch, and unembarrassed supercilious mockery was noted, back in the century’s first decade, by certain critics like you, the late Michael Robbins, Benjamin Buchloh (who just celebrated his 100th birthday!), or Peter Schjeldahl. Curiously, I think neo-geo painting of the 1980s offers a good heuristic model for its historical framing, now that we have a bit of perspective. Neo-geo: Sounds funnier than Flarf when you say it outloud…
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Kent Johnson
On another note, here is a review of four prominent books from the Flarf pantheon. In the group’s spirit, I have [with exception of my own bracketed comments] plagiarized it. (see Benjamin Buchloh, “Parody and Appropriation in Picabia, Pop, and Polke,” in Neo-Avantgarde and Culture Industry: Essays on European and American Art from 1955 to 1975. Cambridge, MA: MIT Press, 2001. 532 pages, $50).


Every time the avant-garde appropriates elements from the discourses of low, folk, or mass culture, it publicly denounces its own elitist isolation and the obsolescence of its inherited production procedures. Ultimately, each such instance of “bridging the gap between art and life,” as Robert Rauschenberg famously put it, only reaffirms the stability of the division because it remains within the context of high art. Each act of cultural appropriation, therefore, constructs a simulacrum of a double negation, denying the validity of individual and original production, yet denying equally the relevance of the specific context and function of the work’s own practice.
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Kent Johnson
[Part one of this conversation is here.]
John Bradley: Now, I wonder if you could talk more about my previous point, if you don’t mind going back to it: that political figures are more deserving of satire. They run for public office and knowingly enter the tornado zone of public wrath. Writers, however, don’t deserve such scorn as they are not really public figures. And their book photos should be off limits. Criticize the writing or literary movements, but not how a writer appears. That’s too easy and perhaps cruel. And don’t epigrams about poets, epigrams that name particular poets, reinforce in some way the figure of Authorship?
Kent Johnson: Only in the sense, I’d say, that words like “queer” or “nigger” reinforce bigotry when retaken and wielded openly in the faces of the bigoted…
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Kent Johnson
[Ed. Note: A version of this exchange between Kent Johnson and John Bradley appeared in Plantarchy #5, 2008. Thanks to Justin Katko for permission to reprint. John Bradley is the author of Terrestrial Music (Curbstone), War on Words (BlazeVOX), and You Don't Know What You Don't Know (Cleveland St. Univ. Poetry Center, forthcoming).]
“Only those deserving of scorn are apprehensive of it.”
– La Rochefoucauld
John Bradley: You’ve recently published a book titled Epigramititis: 118 Living American Poets (BlazeVOX, 2006), a large gathering of epigrams and accompanying pictures dedicated to individual contemporary poets. You’re now expanding it to fifty or so more. I think it’s safe to say there hasn’t been anything like this in poetry for a long time.
I’ve been thinking about the growing popularity of social and political satire with newspaper, online, and book versions of The Onion. On TV, there’s South Park, The Daily Show, The Colbert Report, and a BBCA show called The Thick of It. In film, there’s Bullworth, Wag the Tail, Thank You for Smoking, and Borat. Americans seem fairly comfortable with social and political satire, but not with literary satire, specifically satire that goofs on writers. What do you make of this curious dichotomy? Is the poet seen as off limits? What contemporary poets have been effectively employing satire? Is it possible that poetic satire is more accepted when it mocks social trends or celebrities as opposed to particular writers, literary movements, and poetry politics?
Kent Johnson: Yes, it’s an interesting thing.
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