Michael Robbins
Imagine a popular record-review website publishing a list of what its contributors believe to be the 500 best songs of what they believe to be the first decade of the twenty-first century (2000-2009, although the decade actually began in 2001 & will be finished at the end of 2010, but never mind)—without including a single country song (that Loretta Lynn/Jack White thing doesn’t count). Silly, right? Well, it was just a thought experiment. No one who writes about popular music could really be that parochial, that insular, that oblivious to the “popular” in “pop.”
But it got me thinking about what my own list of the best songs of, um, 2000-2009 might look like (the twenty-one best songs, mind you, because I don’t have all day, & twenty wasn’t enough). After compiling it, I was delighted to realize that it is not just one music votary’s subjective impressions of the last ten years, but an objectively definitive list of their twenty-one best songs.
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Michael Robbins
Brad Paisley’s terrific new record, American Saturday Night, arrives freighted with contradictions. So does all good pop music. But they’re rarely announced as starkly as they are on “Welcome to the Future,” a song seemingly designed to illustrate the primitivity of the traditional model of licensing popular songs for use in advertising described by Greil Marcus in Lipstick Traces:
At first, [Michael Jackson's] willingness to immediately transform ["Billie Jean"] into an advertising jingle seemed like a slap in the face to everyone who loved it. But months later, when the constant airplay bought for the commercial allowed it not just to replace but almost to erase the original, one could hear “You’re a Whole New Generation” [the Pepsi anthem that reworked "Billie Jean"] as a new piece of music…. When he sang the line, “That choice is up to you,” dramatizing the consumer’s option of Pepsi versus Coke, he made it sound like a moral choice.
“Welcome to the Future” renders this entire process superfluous. The song arrives already transformed into an advertising jingle,
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