How Many Animals Did Moses Bring on the Ark?
A few weeks ago, Ange asked:
Are there ways in which poetry could or does both exploit its own difficulty as well as its pleasures (prosodic, sensual, scenic) to maximize its potential as a unique cultural product—a “super-stimulus”—that can make us smarter and more sympathetic?
Today I came across a week-old article in the Boston Globe that suggests one way to start answering the question. Drake Bennett reports on research in cognitive fluency, “a measure of how easy it is to think about something.” A fair amount of the research sounds like the scientific formalization of common sense, and the primary result of the studies can hardly count as novel or surprising: our brains like to take the easy route whenever possible. “Fluency is an adaptive shortcut,” Bennett writes. “According to psychologists, it helps us apportion limited mental resources in a world where lots of things clamor for our attention and we have to quickly figure out which are worth thinking about.”
More interesting is the way disfluency can be put to productive use, which smacks more than a little of Adorno’s defense of artistic and philosophical difficulty:
Alter and two other psychologists, Simon Laham and Geoffrey Goodwin, also found that, when presenting people with written descriptions of moral transgressions, increasing the contrast between text and background to make it easier to read the description made people more forgiving.To Alter, it’s a demonstration not so much of the power of fluency but of its opposite, what psychologists call “disfluency.” Even at the level of a trickier font, the experience of disfluency makes people wary and uncomfortable. That sensation, Alter argues, is enough to make them less forthcoming and also less forgiving in their moral judgments.
“Disfluency functions as a cognitive alarm,” Alter says. “It sets up a cognitive roadblock and makes people think, and it triggers a sense of risk and concern.”
…
And a few studies suggest that disfluency works well as a prompt to get people to think carefully and catch mistakes. Alter and Oppenheimer found that using a more difficult font can get students to do better on the Cognitive Reaction Test, a three-question test that usually trips up people answering intuitively. In another study, they found that disfluency also led people to think more abstractly. Schwarz and Song found that a difficult font can dramatically increase the number of people who correctly respond to the question, “How many animals of each kind did Moses take on the Ark?” (The answer is “none” - Moses wasn’t on the Ark.)
In other words, to get people to think carefully and to prevent them from making silly mistakes, make them work to process the question: make the font hard to read, the cadence awkward, and the wording unfamiliar.
I don’t want to imply that politics is the first, best, or only place to anchor Ange’s question, but it’s worth considering that last paragraph in terms of the hard-line Langpo argument about the complicity of linguistic features like syntax and reference in structures of oppression—an argument, I hasten to add, that I’ve always disliked. I’m not ready to change my mind on that front, convinced as I am that cultish mystifications are as susceptible to political malpractice as simplistic narratives. (Nor am I willing to concede that Langpo-style linguistic difficulty is the only kind worth talking about.) But I won’t deny that the extrapolation is there for the making.
The scientists Bennett writes about also looked at the conditions in which people preferred cognitive fluency or its opposite:
Some researchers are also starting to look at the question of how to change people’s responses to cognitive fluency. Winkielman is part of a team of researchers who, in a forthcoming study, looked at the relationship between mood and the desire for fluency. They found that happy people are less interested in familiar, fluent stimuli - in this case abstract visual patterns - than sad people. According to Winkielman, this makes sense: When we’re unhappy, we seek out stability and a sense of safety; when we’re happy, we’re more open to the unfamiliar.
This squares not at all with my experience of readers. As a rule, the people I know who are happy, confident, and secure in their personal and professional lives like books written with the fluency of a front-page newspaper article. And while not every reader of Gertrude Stein, William Gaddis, or David Foster Wallace is melancholic, unhappy, or depressive, those dispositions sure seem common among the appreciators of willfully alienating artworks.
My own question: what other factors besides mood contribute to the preference for cognitive disfluency?


> squares not at all
Hmm.. parabolic curve, maybe?
> squares not at all
no: hipsters!
Ha. I only mean that the report and your experience may not be inconsistent — you may be noting diminishing returns that dip back into the negative.
Ah, sorry, I read a [dada] tag where there was none. But yes, a fair point: thus movies on sick days, etc.
What are you guys, members of some kind of secret Masonic order?
Aye, abraxas. Dichten=condensare.
My answer is here :
http://www.youtube.com/user/hhgould
- in Interviews with a Mirror 7.1-3…
but unfortunatley it has more to do with simplicity & harmony than with difficulty & disfluency.
“Unfortunatley”. My concession to disflooshency.
Unflatulate. Dis medley floo. Personally, I just hate that kind of research. Why figure out how we think? Are we to build a replica of ourselves, are we so holy? Or do we merely seek to soak grant money? I saw a project at U of T info-science (once known as library school) get over a million bucks to ask the question: How to people relate to parsing query software such as Butler or Google?
I mean, kids, don’t you think the people designing that stuff have left you in swaddling clothes years ago? Same goes for this ‘cognitive fluency’ crap. The boys at MIT designing adaptive self-assembling learning bots that form themselves both physically and mentally are going to find out far more about how thinking happens every weekend over beer than the crew of over-degreed, oven-baked phrenologists responsible for this nonsensical waste of equally nonsensical money.
Puh - shaw, I say. And besides, Moses was actually Utnampishtu, who betrayed his whole nation for a ride in the technology of salvation. Gilgamesh fills the mind with wonder and paints the near future as well as Doris Lessing does.
The animals were probably all in jars.
Ar har.
Peter
Coffee - fuelled erratum: How do, not how to. How do to. How do, too.
Who-hoo.
P
I’d be wary of applying Alter and Oppenheimer’s finding to literature in general: to do so treats the literary text as if it were a booby-trap for the reader to defuse; as if one had to be eternally on gaurd against devious authors and oppressive literary conventions (which does fit quite well into LP theory, but which I think is BS).
There might be an argument for politicians and spin-doctors to print their press-statements in “difficult fonts,” but then consider this: the texts used in the study, judging from the Moses example, appear to be extremely short. Try handing those same test subjects a copy of Silliman’s “the Alphabet” in all its 300+ page glory and see how well that sharpens their cognitive skills.
I’m eternally on gaurd against 300-page ABC books too.
P