A Friday Afternoon Ramble on Art and Life and Madame Bovary
This morning John Latta quoted a bit out of Jed Rasula’s new Modernism and Poetic Inspiration:
In lieu of its “vocation of disorder,” Blanchot wonders what qualifies as Romanticism: “Where it manifests itself, rich in projects, or where it dies out, poor in works?” The answer: equivocation. Or, to use a term the Romantics themselves were fond of, the arabesque, the ability to wriggle simultaneously toward contrary poles. Although such wriggling can remain intransitive, and the work uncompleted, “‘this superiority of intelligence over the power of execution’ is the very sign of authenticity” as Blanchot puts it by way of Valéry. Execution is tacitly the domain of the artisan, so the artist asserts authority in a sovereign gesture of disdain, as if the poet, conceiving the masterpiece, says to the reader, you do it, where doing amounts to a laborious temporal extraction of the divine Idea from a patent muddle (in which James Joyce sets his hen pecking at a suspiciously sodden letter in Finnegans Wake). Resisting completion can also be decisive in its prevarication between available means; terminal indecision is hard to distinguish from polyvalent creative options.
John calls the above “another instance of Paul Valéry’s asserting form / invention’s superiority (the particular words hardly matter),” and “incredibly spark-throwing,” and a suggestion of “the mantra of the Language boys,” which strikes me as thrice true.
But there’s something else in there, too, isn’t there? The kind of equivocation Rasula describes isn’t just about resisting completion, à la Kafka or Beckett or Language poetry. As I put it to John in an email, Rasula’s equivocation also seems like a Trojan horse for the Andy Warhol/Factory kind of of artmaking, whose directest and purest terminus in writing is Kenny Goldsmith’s uncreativity. Once you insist that the idea matters more than the execution, you’re not talking about art, you’re talking about outsourcing.
I’m not usually one to insist on Aristotelian ways of thinking, but there seems something important, even fundamental, in holding on to the definition of artist as maker. Likewise for the idea of an artwork as a made thing. It doesn’t really matter to me what that “making” consists of—no one’s talking about ex nihilo or whole cloth here, and pinning seaweed on the wall seems like a game as fair as painting Mt. Fuji on a grain of rice or writing a novel entirely from sentences uttered by Donald Rumsfeld. What does matter is matter: which is to say that art is different from thinking not in its madeness (which is also a quality of thought) but in its thingness, its essential contact with non-neuronal matter.
If I were more hip than I am, I might say that the division of labor between the artist and artisan is unthinkable outside capitalism, which deploys the same split to divide a population of collars into white and blue. I don’t think that last statement is exactly true–”unthinkable,” really?–but it’s close enough to indicate the problem. The real equivocators in Rasula’s schematic aren’t Valéry or Joyce, they’re Koons and Hirst, purveyors of the $100 million idea that someone else can go worry about putting together, just like an iPhone or Subaru.
(And yes, I recognize that this question of idea and execution gets tricky in other arts, film and architecture coming most directly to mind. But it’s not that tricky in writing, is it? If I say to you that someone should write a book with five chapters, each of which includes words that feature only one vowel, would you salute me? Should you?)
Rasula’s right, I think, that this comes down to the legacy of Romanticism, one key channel of which inheritance is the century-old battle between the person who sets out to make beautiful things and the person who sets out to make a beautiful life. That battle has taken several forms, of which Nietzsche’s wrestling with himself over the question may be the highest form.
But you see it too in the phenomenon of the dandy, which in our day has become the phenomenon of the hipster. In Stanzas, Agamben saw the progression from artist to dandy as, well, progress (as well as return):
Rimbaud’s programmatic exclamation ‘I is another’ (je est un autre) must be taken literally: the redemption of objects is impossible except by virtue of becoming an object. As the work of art must destroy and alienate itself to become an absolute commodity, so the dandy-artist must become a living corpse, constantly tending toward an other, a creature essentially nonhuman and antihuman….What reactionary critics of modern art forget when they reproach it with dehumanization is that during the great periods of art, the artistic center of gravity has never been in the human sphere. What is new about modern poetry is that, confronted with a world that glorifies man so much the more it reduces him to an object, modern poetry unmasks the humanitarian ideology by making rigorously its own the boutade that Balzac puts in George Brummell’s mouth: “Nothing less resembles man than man.” (50)
Which, okay. But I can’t be the only one to think that hastening the process of absolute commidification might not be the most proper or effective way to protest absolute commodification, as Agamben suggests a few pages on. (”The polemic of modern art is not directed against man, but against his ideological counterfeiting; it is not antihuman, but antihumanistic.”) To accept this logic is to accept that hipsterism is the highest form of anti-capitalist critique.
A different perspective on the question comes out in a talk I heard Jacques Rancière deliver at the U. of C. a few years ago, which he published in Critical Inquiry last spring. (Email me if you want a copy.) It’s one of the most brilliant pieces of literary criticism I’ve come across in a while. Titled “Why Emma Bovary Had To Be Killed” the piece reads Madame Bovary as a struggle to the death between Flaubert and his most famous character. Though he does not, as far as I recall, use the word, Rancière describes Madame Bovary as the ultimate dandy, the person who dedicates her efforts to the aestheticization of her life. Mortally opposed to her is her creator Flaubert, who understands that the task of a true artist is to make art like life, not the other way round:
This is the point: the temptation of putting art in “real” life has to be singled out in one character and sentenced to death in the figure of that character, the character of the bad artist or the mistaken artist. Emma’s death is a literary death. She is sentenced as a bad artist, who handles in the wrong way the equivalence of art and nonart. Art has to be set apart from the aestheticization of life. It is not only a question of preserving Art from vulgar people. Instead it will become more and more a question of preerving it from refined people….Such is the war of Art versus aestheticism, a war in which Flaubert is a forerunner. In order to win that war, it does not suffice that the writer punish his characters. He must also show the right way to achieve what they have missed, namely, the equivalence of art and life. The writer wants the equivalence to be enclosed in the book.
Obviously I think Flaubert was on the side of the angels here, and I recognize that that may tar me as hopelessly old-fashioned. But I can’t shake the deep conviction that an artist who disdains making art has nothing left to offer the world
but a pose. And don’t we all know the French word for that guy?


A quibble and a question.
The quibble is not with you really but with Latta: Valéry believes in the supremacy of form, but only insofar as it achieves a certain kind of aesthetic effect. This effect is not cognitive; it’s not a matter of thinking but feeling. The invention has to have some payoff other than its being invented. (This kind of non-cognitive aestheticism seems remote from Language poetry, at least from how it is supposed to work—unless Latta means to suggest that Language poetry just is a species of non-cognitive aestheticism.)
Which leads me to my question. You write:
“What does matter is matter: which is to say that art is different from thinking not in its madeness (which is also a quality of thought) but in its thingness, its essential contact with non-neuronal matter.”
I get what you are saying, though it still seems like we would still need to distinguish between art and things. Do you think there’s a distinction to be made here? Are you saying that both thoughts and art are intentional, but that art by definition is the expression of an intention? Or that artworks are just things that we treat in a certain way?
JA
JA,
I’m on the run, trying to get out of town for the weekend, but here’s my quick take: art is the material expression of an intention, thus different from thoughts, ideas, concepts, notions. But as you say, that’s not a good enough definition to specify what makes art art and not something else. A footprint, a fire, and a Subaru are all material expressions of intentions as well. I actually think it gets pretty tough to make a hardy distinction between art and things (cf. Duchamp’s “Fountain,” obv.) I can’t think of a good definition of art that’s not contextual–isn’t art just whatever we say it is?
As for the Valéry, I think the point is not about the kind of effects the form has, but the fact that he valorized the idea for the artwork over the artwork itself, to the point that the work became optional. Going back to the above, thoughts, concepts, etc. can have aesthetic and cognitive and all other kinds of effects, but (I’d say) that doesn’t make them art. (KG would disagree, I’m sure, as would the original Conceptualists from a few decades back.)
Oh and I’ve been considering this some more this afternoon, and I think Borges is a complicating figure for this whole thing–and obviously has a direct link to Valéry–but I don’t have time to get into that now.
BB
Also, for any Peter Bürger fans out there, the above is why I could never hack it in the historical avant-garde.
Johannes Göransson, in one of a pair of posts responding to this, asks, “What’s the connection between ‘hipsters’ and kitsch?” Here’s Rancière, from the same article:
With regard to Kenny Goldsmith, I don’t think he is doing what he does for any other reason than to cause a reaction. I don’t think he’s as conceptual as he makes out. It’s all attention seeking as far as I can see, and it is working for him—as it has for flarf.
I’ll repeat here what I have said in another comment on this site, as I think it will give an insight into Kenny’s lack of intellectual rigour in this matter. This is what I said:
‘I find Kenny’s statements in his recent Dale Smith interview puzzling. In it Kenny was, as usual, supportive of the idea that anything should go in poetry, yet admitted that UbuWeb is not a democracy and that he decides “what goes there”, and that:
“99% of what is submitted is not accepted. But that’s why it’s so good. The bar is set very high according to Ubu’s standards, which are quite rigorous.”
Yet, I wonder what criteria are brought into play when deciding what is the best of “anything should go”, or arbitrarily collaged texts etc. I suppose, there isn’t one, and that it is all personal taste.
Until Kenny deals with this inconsistency, I can’t take anything he says seriously.’
I’ve never understood why people think it’s damning to say an artist is seeking attention. Shouldn’t they be, especially if they’re sitting on good art? Perhaps there’s a handful of pure souls out there, honing their genius for the benefit of a locked drawer somewhere, but that’s not true of any artist I know.
The point of the post above is not to question whether a person is out for attention or not. It’s about what people want attention for, and whther there’s a useful distinction to be made between people who want attention for their work and those who want it for their lives. I happen to think there is.
Robert, I agree, and the presumption in my comment is that Kenny and the flarf originators may fall into your latter category.