The Rovian Nastiness Craftiness of the Obama Immigration Ad
News outlets are reporting on a new Spanish-language Obama ad that compares McCain’s attitude toward immigration to Rush Limbaugh’s. As a few people have noticed, that’s pretty blatantly misleading, since McCain has generally (though not completely) been in favor of reforming immigration, while Limbaugh has come out stridently against it. The ad does the truth the further disservice of pulling Limbaugh’s words out of context. Here’s ABC’s Jake Tapper on the sum of Obama’s sins:
The greater implication the ad makes, however, is that McCain is no friend to Latinos at all, beyond issues of funding the DREAM act or how NCLB money is distributed. By linking McCain to Limbaugh’s quotes, twisting Limbaugh’s quotes, and tying McCain to more extremist anti-immigration voices, the Obama campaign has crossed a line into misleading the viewers of its new TV ad. In Spanish, the word is erróneo.
It seems odd (read: politically dumb) for Obama to release a misleading ad at the very moment that he’s reaping the sympathy of a media environment that turned against John McCain for his misleading ads.
So what’s going on here?
To understand it, you’ve got to remind yourself that the big dog that hasn’t barked this election–at least since the days of the GOP primary (remember those?)–is immigration. And that’s because both McCain and Obama are in favor of “comprehensive immigration reform,” i.e. a set of reforms that will include some form of amnesty for currently illegal immigrants. (For what it’s worth, I, along with most Americans, am in favor of the idea.)
The problem for McCain is that the Sarah Palin-loving Republican right (along with the odd Mickey Kaus) hates comprehensive immigration reform. I mean, really hates. Most observers agree that McCain nearly lost the Republican nomination because of his pro-immigration stance. And so I suspect the Obama campaign is using the Limbaugh ad to very cleverly–and, yes, unfairly, but as they keep telling us, politics ain’t beanbag–paint McCain into a corner.
Look at it this way: McCain basically has two choices now. On the one hand, he can complain about the unfairness of the ad. But that risks the kind of attention on this issue that McCain very clearly does not want. He may want the pundits to back him up about Obama’s deception, but he doesn’t really want people like Jake Tapper reminding their viewers how progressive on immigration he really is. On the other hand, he can let the ad go, and leave it to Limbaugh and Drudge to cry foul. But that’s not going to go over well with the Hispanic voters at whom the ad is aimed. Either way he loses.
I can’t say I have much sympathy for McCain’s predicament, and that’s not just because I want Obama to win this election. I actually do care something for the truth and I think Obama’s wrong to stretch it. But McCain has a dilemma here only insofar as he’s not willing to stand up for an issue he’s previously supported. It’s only a problem if he’s not willing to risk breaking with the right-wing base of his party. Given that that’s a willingness he hasn’t shown much stomach for since somewhere around 2004, don’t expect much to change in the next 50 days.

2 Comments
Barack Obama Gives McCain a Dose of His Own Medicine « blueollie
[...] as this blogger points out, this puts McCain in a box. If he stresses his previous record on immigration reform, he risks [...]
Sep 18th, 2008
Nice analysis of an ad. It is high time that McCain be forced to do some of the same “denouncing and rejecting” that Obama has had to do; the days of the R’s getting a free pass to court the hard right vote are over.
After all, how many times have the R’s blistered BHO for Farrakhan, Wright, Ayers and the like?
Sep 18th, 2008
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